RERO
Untitled (Creative Destruction...)
2012
Linen canvas, wooden frame, adhesive letters and resin
97 × 97 cm
Unique
Location: Paris, France
Arianee token ID
657940753
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About the artwork
An encased linen canvas destroyed and then recomposed in resin, superimposed with the crossed-out words "CREATIVE DESTRUCTION...": this is the work Rero offers us, always faithful to his WYSIWYG (What you see is what you get) approach. The text, in the Verdana font common to all Rero's work, seems to describe the composition perfectly, except for its erasure, which maintains a certain distance from the literalness of the work. If we recall the origin of the expression "Creative Destruction", coined by the economist Joseph Schumpeter to describe the ceaseless industrial mutations of capitalism, the connection between text and image seems to take on a critical and political dimension that moves beyond the signifier/signified duality.
Expert opinion
This work is characteristic of Rero's practice, particularly in its textual work, which is immediately recognizable. The interplay between the literal (What you see is what you get) and the critical is also reminiscent of the foundations of the artist's work, between conceptual art and urban art.
About the artist
French artist born in 1983. Lives and works between Paris (France) and Rio de Janeiro (Brazil). A self-taught artist, Rero began his artistic career as a graffiti artist in derelict locations. Writing his messages in capital letters using the Verdana font, which he then crosses out with a thick line, he censors himself, bringing a new perspective to contemporary art. As he puts it: "Verdana is the most legible font, the most boat-like. Where in graffiti, you try to create a very personal calligraphy, I wanted to find the most impersonal font possible". These enigmatic messages based on the negation of the image have been exhibited in numerous international galleries and public institutions such as the Centre Pompidou.
“That's what all my work is about: reappropriating a material, a support or an object whose original purpose was different.”
Additional info
Signed
Dated
Framed
Proof of authenticity
3x
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