Too Darn Hot

Produced in 2021, this edition is inspired by Toms Sachs' "Rocket Factory" project, an exploration of consumer culture and the assembly of multiple identities. The work represents a cobbled-together rocket made up of three different brand components (Trojan, Chanel, Cup Noodles). Through this mix of icons from totally different spheres (luxury, mass-market products and intimate objects), Sachs questions the construction of our identity through brands and mass-produced objects. The apparent simplicity of the drawing, with its thick black outlines and flat tints of color, is reminiscent of his artisanal aesthetic, claimed to be "imperfect", a signature of his "bricolage artistique" approach. Each print in this edition includes a group of mechanisms designed by the artist to guarantee its authenticity, and as integral parts of the artwork. An intaglio drawing includes information about the launch of Sachs' Too Darn Hot physical rocket at LACMA in 2021. A rubber stamp at its center indicates the specific number of the print within the overall edition. There is also a QR code printed in UV ink that links each print to the original Too Darn Hot NFT metadata on the blockchain. On the back of the print is a tamper-proof holographic sticker, placed alongside the QR code sticker, which links to a unique NFT token serving as a certificate of authenticity for the print with which it is associated.