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Add Fuel

Searching for Directions

2013

Giclée print on smooth art paper

65.5 × 47 cm

Ed. 20/20

Location: Lisbon, Portugal

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1,170 € 1170.0 EUR 1,170 €

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About the artwork

A checkerboard pattern vibrant with stylized motifs dominates this composition, immediately drawing the eye to a complex interplay of design and color. The work features a grid of 35 squares, each containing a distinct motif, rendered primarily in a palette of deep blues, warm oranges, and cool grays against a white background. Many of these squares evoke the intricate, often symmetrical patterns found in traditional Portuguese azulejos, reimagined with contemporary elements including anthropomorphic figures, stylized skulls, and abstract shapes. Interwoven within this decorative grid, fragmented letters in a stencil font spell out “SEARCH FOR DIRECTION” across the upper and lower left and right sections of the piece, adding a conceptual layer to this visual feast. The artist skillfully juxtaposes the ornamental beauty of the tile-like motifs with the austere, utilitarian aesthetic of the text, creating a dynamic tension that is both visually engaging and intellectually stimulating. The meticulous detail of each square—from swirling tendrils and floral motifs to playful, almost caricature-like creatures—demonstrates a high level of craftsmanship and imaginative flair. The repetition and variation of these elements across the grid create a rhythmic flow, while the strategic placement of different color palettes—particularly the alternation of blue and orange tiles—adds depth and movement to the overall design. This piece functions as a contemporary meditation on cultural heritage and personal navigation, using the familiar language of decorative art to convey a broader message. The text “Searching for Direction,” partially obscured and fragmented, suggests a journey or a quest, perhaps reflecting the artist’s own exploration of identity and artistic lineage. The fusion of traditional craftsmanship with modern graphic elements reflects a dialogue between past and present, making the work resonate both with its historical context and its contemporary relevance.

Expert opinion

This work exemplifies Add Fuel’s signature aesthetic, showcasing his masterful ability to blend traditional Portuguese azulejo motifs with elements of contemporary urban art. Its intricate design and cultural resonance make it a significant piece within his body of work, reflecting the evolution of his artistic language—from urban interventions to refined collectible art prints. The limited-edition nature of the work and the artist’s growing international reputation position this giclée print as a sound investment for collectors interested in contemporary art with a strong cultural narrative. PEDIGREE PROVENANCE Gidee Portugal Prints

About the artist

Born in 1980 in Cascais (Portugal), Diogo Machado, aka Add Fuel, is an artist with a degree in Graphic Design from Lisbon's IADE - Creative University. He began his career in design, before devoting himself to his artistic work in 2007 under the artist name Add Fuel to Fire. He developed a dark, fantastical universe populated by eccentric creatures. The following year, however, he took an interest in the aesthetic qualities of Portuguese tiles. So he shortened his pseudonym to Add Fuel, and set about hybridizing traditional Portuguese ceramic techniques with a complex, richly detailed contemporary aesthetic. His work has received worldwide acclaim and is the subject of numerous solo exhibitions, including at Galerie Itinerrance in Paris in 2019, Underdogs Gallery in Lisbon in 2021 and Galerie Subliminal Project in Los Angeles in 2022.

Additional info

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