Mr. A (Pink Gradient)

Born in 1971. Lives and works in Paris. French artist and entrepreneur André Saraiva is one of the pioneers of urban art. Discovering graffiti in 1989, he invented his famous Mr. A character, which became a veritable visual identity and made him famous. At a frenetic pace of around 20 tags a night, almost 150,000 Mr. A's have been drawn on all kinds of surfaces since the start of his career. It's a veritable invasion of the world by this cheerful, debonair little character, whose bulbous face is often topped by a top hat, and whose eyes - one round, the other covered by a cross - seem to wink at you. Perched on long, straight legs, Mr. A resembles his inventor: smiling, charming and mischievous. André goes beyond graffiti to share his vision of the contemporary world. In 2004, he was exhibited at the Parco Museum in Tokyo, and in 2006 took part in the "La Force de l'Art" exhibition at the Grand Palais in Paris. In 2009, he took part in the "Vraoum" exhibition at the Maison Rouge in Paris. In 2014, he exhibited at the Frieder Burda Museum in Baden-Baden, Germany, and a retrospective was organized at the Museu do Design e da Moda in Lisbon. His work has been exhibited in museums and contemporary art galleries worldwide.