Mr. Brainwash
Mona Keep Smiling
2019
color screen print
69 × 50 cm
Ed. /50
Location: Clichy, France
Documents
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Invoice or proof of purchase
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Certificate of authenticity
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Other documents
About the artwork
This composition features a black and white rendition of Leonardo da Vinci's iconic Mona Lisa, overlaid with contemporary elements. The figure of the Mona Lisa is depicted with a prominent red clown nose, a playful and irreverent addition that alters her renowned enigmatic expression. Below the portrait, the phrase "Mona Keep Smiling" is inscribed, providing a direct instruction that contrasts with the Mona Lisa's subtle smile. The artwork's visual language combines a classical art historical image with the aesthetics of street art and pop culture. The background retains the original landscape elements of the Mona Lisa, rendered in a monochromatic palette, which emphasizes the vibrant red of the clown nose and the textual overlay. The use of screen printing allows for a crisp reproduction of the classical image while integrating the modern interventions. The piece engages with a long tradition of artistic reinterpretation of the Mona Lisa, a subject frequently revisited by artists to explore themes of fame, originality, and cultural commentary. Artists from Marcel Duchamp to Andy Warhol have used the Mona Lisa as a vehicle for their own artistic statements, challenging traditional notions of art and its presentation. This work by Mr. Brainwash continues this dialogue, employing humor and appropriation to recontextualize a globally recognized masterpiece within a contemporary framework.
Expert opinion
Mr. Brainwash operates within the art historical context of Pop Art and Street Art, drawing heavily from the appropriation strategies pioneered by artists like Andy Warhol and the subversive commentary often found in street art. His work is characterized by its accessibility and direct engagement with popular culture, which has cultivated a broad international collector base. The market position for Mr. Brainwash is established, with his limited editions frequently selling out. While some critics debate the authenticity and depth of his work, his commercial success and widespread appeal are evident. His pieces, particularly screenprints of iconic subjects, maintain consistent demand in the secondary market.
About the artist
Mr. Brainwash, real name Thierry Guetta, is a contemporary artist who skilfully juggles street and pop art. Using his innovative style, he creates larger-than-life exhibitions, and doesn't hesitate to navigate between the different spheres of art, notably designing album covers for Madonna, Rick Ross and KYGO, or appearing in numerous films and TV shows. By appearing in one of the first documentaries to trace the history of street art, Exit Through the Gift Shop, he established himself alongside Banksy as one of the major artists in this discipline. Through his work, Mr. Brainwash aims to democratize art, opening it up to a diverse audience.
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